About
Who You For makes off-field kit for clubs. We build the store, design the pieces and deliver to the people wearing them — club by club, season by season.
If you pull on a club jacket, someone should be able to tell who you are before you say a word.
That is the whole idea. Kit that carries a club's identity properly, ordered without the admin, made only in the numbers a club actually needs.
What We Stand For
Clubs first
Built around the people who wear it
Every range starts with a club — their colours, their crest, their season. Nothing is designed for a shelf.
Off-field
The kit worn everywhere but the field
Warm-ups, travel wear, tees, jackets and headwear. The pieces a club lives in between games.
Made to order
Considered runs, no dead stock
We produce what clubs order. Smaller runs, better fabrics, less waste sitting in a warehouse.
Open pricing
Volume pricing you can see
Club pages always show member pricing. Bulk quotes are written, itemised and approved before anything is made.
By The Numbers
Our Story
Why We Started
Club kit was slow, over-quoted and stuck in spreadsheets. Order forms, chased payments, boxes of unsold sizes. We wanted the opposite: a club link members buy from, and a quote you can actually read.
How We Work
Send your details and logo, we build your club page and assign a range. Members order for themselves. For custom pieces you design in the Design Studio, we mock it up, and you approve it in Design Lab before production starts.
Where We Are Going
More custom silhouettes, more clubs on their own pages, and a design process that stays fast without handing the club a template everyone else already has.
Work With Us
Bringing a club on, planning a pre-season drop or chasing something fully custom? Start a request or send us a message and we will come back with pricing and mock-ups.